These Two Businesses Had the Same Branding Problem
🚨Watch the Full Masterclass here: https://www.youtube.com/watch?v=fkcW4VqJqbwIf customers can't tell you apart from your competitors, more marketing won't fix it.
You need to pick a side and tell the one story no one else can copy.
Most brands don't fail because their product is bad - they fail because they play it safe.
At the FOMO Festival Q&A, @ChrisDo shows how common that is by auditing two rival candle makers who turn out to be nearly identical on paper.
He then shows how one of them can stand out without spending a dollar more on marketing.
You'll learn the brand attribute slider Chris uses to force clear positioning decisions, how to check that your brand actually looks different from your competitors', and how to write a repeatable story short enough that customers do your marketing for you.
In this episode:
● Your product is as good as your competitor's, but customers can't tell you apart.
● Someone asks where your brand stands, and you say "kind of in the middle."
● Your best story lives on Instagram, not on the product people actually pick up.
● You depend on staff to explain your brand, and not all of them can.
● You've wondered whether a more impressive, less true story would sell better.
Timestamps:
00:00 Why Most Brands Fail
00:39 How to Define Your Brand
01:41 How to Stand Out From Competitors
05:08 Packaging Design That Sells
06:12 Product Packaging Ideas
06:37 What Is a Repeatable Story?
07:20 How to Write Your Brand Story
08:37 Should You Lie in Marketing?
09:13 How to Build Trust With Customers
Connect:
https://www.instagram.com/thechrisdo
Become a channel member for exclusive workshops, behind-the-scenes content, and member-only livestreams:
https://www.youtube.com/@thefutur/join
Ready to build a more profitable creative business?
Join The Futur Pro:
https://thefutur.com/pro
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556 S. Fair Oaks Ave. #34
Pasadena, CA 91105
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—
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: Rodrigo Tasca & Tasca Studios Receive SMS online on sms24.me
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