Why Coca-Cola Is Losing Market Share in India Despite Record Diet Coke Demand | FP Explains
Coca-Cola is celebrating a strong global year, with profits rising and drinks like Coke Zero and Diet Coke booming, but in India, the story is very different. Despite a massive surge in demand for Diet Coke, the beverage giant has lost market share in one of the world's fastest-growing soft drink markets. In this video, Firstpost explains why Coca-Cola is struggling in India, from missing mid-price pack sizes to an aluminium shortage triggered by the U.S.-Israeli conflict with Iran, and how it accidentally sparked a viral 'Diet Coke party' trend. Watch to understand how Coca-Cola plans to win back Indian consumers.---
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