The Questions to Ask Before Building a Product | Vinay Shivaram| Executive MBA in Product Leadership
In this video, Sharam, who worked at Qualcomm for more than a decade, shares what led him to explore product management and the questions that shaped his understanding of how products are built.He talks about how learning at IPL helped him understand product discovery, customer discovery, market research, and the questions product managers need to ask to understand customer needs and willingness to pay.
He also shares an important lesson for aspiring and current product managers: don’t rush into building a product. Start by understanding why it needs to be built, whether it solves a real customer pain point, and then take it to the market.
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