I Built a Complete AI Email Marketing System in 16 Minutes (Prompts Included)
Fix the 5 biggest mistakes with AI Email Marketing, including segmentation, welcome sequences, subject lines & marketing automation, in under 16 minutes.*Grab HubSpot's free AI Email Marketing Report. See how 300+ marketers are actually using AI to drive results:* đź”— https://clickhubspot.com/tflh
Building an AI email marketing system doesn't require hours of prompting, it requires the right 5-step framework. In this video, you'll learn how to use AI for email marketing, using data from HubSpot's survey of 300+ email marketers.
Most marketers only use AI to write copy, but that's the smallest part of the job. This email marketing tutorial walks through the 5 places your email system is actually broken (and how to fix each one with AI):
-Briefing AI on your brand, audience, and offer
-Segmenting your list with AI (active, quiet, cold contacts)
-Building a 3-email AI welcome sequence
-Generating high-converting AI subject lines
-Mapping automated send logic and triggers
Whether you're using ChatGPT, Claude, Gemini, or an AI tool built into your email platform like HubSpot Breeze, these prompts work anywhere.
Prompt 1 - Brief Your AI:
Here is the context for everything we are about to build. Website: [your URL]. Business: [what you do in one sentence]. Audience: [who they are]. Offer: [what you sell]. Brand voice: [attach guidelines or paste sample email or describe tone]. Confirm you have this and we will start building.
Prompt 2 - Segment Your List:
Using the contact data we have, segment my list into: Active (opened in last 30 days), Warm (31–90 days), Cold (90+ days). Show the count per segment and the most likely reason for each engagement level.
Prompt 3 - Build Your Welcome Sequence:
Using the business context I gave you, write a 3-email welcome sequence for new subscribers. Email 1: sends immediately. Email 2: day 3. Email 3: day 7. Each email: one useful insight, one clear CTA. Match the brand voice from the brief.
Prompt 4 - Generate Your Subject Lines:
For each of the three welcome emails you just wrote, give me 5 subject line variations: curiosity-driven, benefit-led, number-based, a question, and one personalized with the subscriber's first name. Flag your top recommendation for each and explain why.
Prompt 5 - Set Your Send Logic:
Design the send logic for this 3-email welcome sequence. For each email: the trigger condition, the send delay, what happens if they open and click, what happens if they do not open within 48 hours. Format this for [EMAIL SOFTWARE] and walk me through how to set it up.
Bonus - Re-engagement Email:
Using our business context and my cold contact segment, write a re-engagement email for subscribers who have not opened anything in 90 or more days. Acknowledge the silence, remind them of the value, give them one reason to stay, and include a clear unsubscribe option. Write 3 subject line options.
TIMESTAMPS
0:00 The Problem with AI Email Marketing
0:55 Why Your AI Emails Aren't Working
1:45 Step 1: Brief Your AI on Your Business
3:26 Step 2: Segment Your Email List with AI
5:03 Step 3: Build Your AI Welcome Sequence
6:31 Step 4: Generate Your Subject Lines
7:42 Step 5: Set Your Automated Send Logic
8:27 Your AI Email Assistant is Ready
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About HubSpot
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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