How to Build a Page AI Will Love (AEO Checklist) | Field Notes

*Get the AEO playbook & report to optimize for AI* 🔗 https://clickhubspot.com/e75909

Whether you're a marketer, founder, or content creator, understanding on-page AEO structure is critical for staying visible in the age of AI search. Over 32% of marketers are already seeing real traffic from AI search engines, but most teams don't know what actually makes a page AEO-friendly. In this episode of Field Notes, HubSpot's Aja Frost and Kyle Denhoff dissect real AEO pages from brands like Webflow to reveal what's working right now.

They break down the exact anatomy of content that influences ChatGPT, Perplexity, and other AI search engines—and show you how to build it yourself. You'll learn the specific on-page elements that make AI engines cite your content, the structural tactics top marketers are using, and a practical checklist you can apply immediately.

00:00 - Intro
00:22 - The anatomy of an AEO page vs an SEO page
01:17 - Where to start with AEO content strategy?
02:27 - AEO Best Practice #1: Put the Answer First
03:11 - AEO Best Practice #2: Give More Context
03:29 - AEO Best Practice #3: Add Structure to the Page
04:09 - AEO Best Practice #4: Add an FAQ
05:55 - AEO Best Practice #5: Include Original Insights
07:02 - AEO Best Practice #6: Connect Every Point to the Product
08:18 - HubSpot's Free AEO Playbook
09:09 - AEO Best Practice #7: Embed Schema
10:42 - Who is doing AEO well?
12:25 - How is HubSpot implementing AEO?
14:08 - Recapping AEO Best Practices
16:04 - The Last Word

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Field Notes is a show for marketers, founders, and SMBs who want to stay ahead of what's working now. Hosted by Kyle Denhoff (Senior Director of Content at HubSpot) and Aja Frost (Senior Director of Global Growth and Paid Advertising at HubSpot), each episode breaks down emerging marketing tactics with real strategies you can apply immediately.

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