Cuando los eSports unen culturas: un nuevo puente entre China y América Latina
La apuesta de China por potenciar su ecosistema de deportes electrónicos no solo está impulsando el sector a nivel interno, sino que, cada vez más, atrae la atención internacional. Ahora, el equipo latinoamericano de deportes electrónicos KRÜ Esports se ha sumado a esta ola para asentarse en el mercado chino. Para ello, ha cerrado acuerdos de colaboración con instituciones y empresas del país asiático, además de asegurar su participación en ferias nacionales de eSports como la ChinaJoy 2025. Entrevistamos a Antonella Mancini, su líder de expansión en China, para explorar por qué decidieron emprender esta aventura. #plz #ChinaSuscríbase en YouTube:
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