The Easiest Guide to AI SEO You'll Ever Watch
▶️ Check where your site shows up across ChatGPT, Gemini, and AI Overviews: https://social.semrush.com/4wBRJFzEvery few weeks there's a new "revolutionary" trick for ranking in AI search, and most of them stop working almost immediately. Brian Dean takes the opposite approach. A company he founded, Exploding Topics, ranks for thousands of prompts across ChatGPT, Gemini, and Claude, and it got there on a foundational strategy.
You'll see why AI is a second traffic channel rather than a threat to SEO, and the four moves behind ranking in both Google and AI channels: prioritizing buyer-intent keywords over pure informational ones, structuring content so AI can understand and cite it, building entity authority so AI tools know what your brand is known for, and earning off-site mentions with original data. It's a practical guide to AI SEO and generative engine optimization (GEO) that works with traditional SEO.
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🕒 Chapters
0:00 – Intro
0:50 – How to make up for lost Google traffic
2:23 – Step 1: Prioritize buying keywords over info keywords
4:01 – Step 2: Make your content easy for AI to cite
5:46 – Step 3: Build entity authority around your brand
6:39 – Step 4: Earn mentions beyond your own website
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