Own Your Narrative | A Webflow Documentary on Discovery in the Age of AI
AI is changing how brands get discovered — and most companies aren't ready."Own Your Narrative" is a documentary from Webflow about what happens when AI becomes the front door to your brand. Marketers are watching their traffic change, their pricing show up wrong in ChatGPT, and their brand story get rewritten by LLMs they can't control. This film follows the leaders who caught the shift early — what they noticed, what they did about it, and what happened when they rebuilt for a world where AI mediates how people find, evaluate, and choose.
Inside, you'll see how Webflow treated its own site as customer zero, stripping the homepage down to what a machine actually reads and rebuilding it layer by layer — from schema markup and structured data to FAQs and brand voice. You'll hear what worked, what didn't, and how to measure AI-referred traffic and brand visibility across answer engines. And you'll get a look at the AEO tools Webflow is building to make the process faster for everyone.
The film is the story. The takeaway is the playbook.
Featuring perspectives from Webflow:
Linda Tong, CEO
Adrian Rosenkranz, CRO
Rachel Wolan, CPO
Dave Steer, CMO
Guy Yalif, Chief Evangelist
Alexander Diner, Director, Brand & Web Design
Brett Domeny, Sr. Group PM
Vivian Hoang, AEO & SEO Lead
And industry voices from across marketing, search, and the web:
Paolo Provinciali, VP of Marketing, LinkedIn
Maura Ginty, CMO, Maven Clinic
Joe Mulvihill, MD Discoverability, VML
Coco Vega, Head of Development, 8020
Carol McNerney, EVP & CMO, Walker & Dunlop
Oana Manolache, CEO, Sequel.io
Inna Meklin, Senior Director, Digital Marketing, LinkedIn
Josephine Cahill, Web Lead, Oyster HR
🔗 Learn more about Webflow AEO: webflow.com/aeo
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This video is part of Flow TV Season 01: AEO Edition — a week of original programming from Webflow exploring the shift from SEO to AI-driven discovery.
📺 Watch the full Flow TV season: https://webflow.com/flow-tv
🎥 New episodes daily, April 13–17.
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Get started with Webflow: https://wfl.io/2r7cVUW
Join the Webflow Community: https://webflow.com/community
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