CEO Shares Onboarding Advice for Early Stage Companies #crafted #startup #marketingautomation
Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding and more.When Customer.io was founded in 2011, there were analytics platforms and there were things you could do with that data, but as the mobile era was taking off – and user onboarding became even more critical – Colin recognized a need for companies to immediately send users messages based on the actions there users had just taken – or (and this was a lot harder to build) the action they had not taken.
On this episode, we learn from Colin how he built and scaled Customer.io from slideware he pitched to early customers into a company that today boasts top clients and a lofty valuation.
Plus, tips on how you can improve your own onboarding.
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