型男老總│書給你聽 EP554 人文藝術篇：《語言與人生》

《語言與人生》
定價：450元
優惠價：79折元
購買網址：https://reurl.cc/A90MyZ

文/城邦書虫總經理林福益

語言是人類用來溝通、表達思想的工具，除了這項功能，語言本身的涵義與意境，無形之間也會形成我們的思想，甚至主宰行動，做出決策。就連帶著情緒時，看似中性的語言也會被賦予原本意義以外的正面或負面性質。不同文化背景下對於語言的使用，更有所謂的禁忌規範。

我們常認為，說話是一門高深的藝術，說話的方式與字詞選擇，早已超出了單純的表意、溝通的目的。像是食物只要冠上了「熟成」、「薄鹽」、「產地直銷」、「家傳祕方」……等文字包裝訴求，消費者就願意付出更多價錢去換得一種安心保證。而在說一個人是「立場搖擺」、「見風轉舵」，或是「識時務者為俊傑」，評價兩極、完全不同。

語言能凝聚共識，亦能造成對立，更會控制你的腦波，決定購買衝動。為什麼我們會被意見領袖一句話形成了好惡看法？會因為一句廣告文案二話不說就直接下單？又為什麼社群平台上的譁眾取寵、誇大言論就是會引來高度關注與熱議……在說與聽之間，語言與人生，真的息息相關。 Receive SMS online on sms24.me

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