“I Risked Everything to Build a Brand I Believed In” (w/ Sun Yi)
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In this deeply personal and inspiring episode, Sun Yi sits down with Chris Do to share how he went from broke freelancer to building a meaningful personal brand that resonates with millions. From sleeping on an office floor to landing clients like the American Red Cross, Sun unpacks how trusting his partner, embracing emotional storytelling, and learning to think differently changed his life and business. If you’ve ever questioned your niche, struggled with clarity, or felt stuck trying to grow your creative career — this episode is your wake-up call.
▶️ Watch until the end to hear how letting go of control led to the biggest breakthrough in his journey.
👉 Follow Sun Yi: https://instagram.com/sun.yi
👉 Sun Yi's Website: https://sunyi.co/
⏱️ Timestamps:
00:00 - Intro
01:00 - Who Sun Yi is and How He Got Here
04:40 - From Freelance To Working With American Red Cross
12:40 - What A Strong Business Partner Did For Sun
28:01 - Hiring and Firing Experiences from Sun
31:50 - Sun Yi is NOT an "Artist"
35:06 - Sun's Parents and Storytelling's Impact on Him
39:12 - Sun Yi's Idea of Storytelling & How He Does It
49:15 - Chris' Thoughts on Sun Yi's Storytelling Methods
52:11 - Outro and Final Thoughts
🔗 Hashtags:
#PersonalBranding #CreativeEntrepreneur #SunYi #ChrisDo #Storytelling #TheFuturPodcast #FreelanceJourney #BrandStrategy #ContentMarketing
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media Receive SMS online on sms24.me
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