AI Product Lead at Typeform | AI Research to Decide What to Build Next in Hours, Not Weeks
Surveys are fast but shallow. Interviews are rich but painful. Most PMs pick one and live with the trade-off.Sun Park, AI Product Lead at Typeform, and Leigh Smith, Senior Director of Research at Typeform, show a way to stop choosing. In this AI Builder Week session, they walk through Research Flow, a tool that runs qualitative and quantitative research in a single study, with an AI moderator that asks a respondent follow-up questions in real time, by text, voice, or video.
They build a study live on how much people trust AI, launch it, and watch the responses climb from 25 to 37 completes in the nine minutes they're talking, with insights, sentiment, topics, and quotes updating in real time. Leigh, a PhD social psychologist and research methods professor at UC Davis and UC Berkeley, is candid that eight months ago she told the team the tool made her life harder, and that she now can't imagine her four-person team working without it.
Key Takeaways:
- Why the speed-versus-depth trade-off between surveys and moderated interviews is the real tax on product research, and how an AI moderator collapses it
- How to go from a one-line prompt to a rigorous, methods-aware study, with an agent trained on research best practices that pushes you to define what decision the research will drive
- How mixed-methods research at scale works in practice: a Likert question plus AI-driven follow-ups that surface the why behind the number
- Why defining your hypothesis and your stakeholder audience upfront matters more, not less, in a world of AI slop and easy answers
Meet the Speakers:
Sun Park is an AI Product Lead at Typeform, where she leads the platform's Insights and Analytics product space. Dedicated to turning raw data into actionable decisions, Sun focuses on building cutting-edge qualitative analysis tools and advanced AI-driven features—like Smart Insights—that help users seamlessly extract rich, impactful trends from user feedback and open-ended responses.
View Speaker's Full Profile: https://prdct.school/4hiPLp0
Leigh Smith is a mixed-methods researcher with 15 years of experience spanning academia, healthcare, and technology. She is currently the Senior Director of Research at Typeform, where she studies the relationship between humans and technology including engagement, trust, loyalty, investment, and long-term satisfaction.
View Speaker's Full Profile: https://prdct.school/4wKd2EU
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